OUR STORY 2018-05-16T08:16:28+00:00
OUR STORY_ ABOUT THE BRAND

WORDSCOUNT IS A COLLECTION OF LOUNGE-WEAR AND CASUAL PIECES DESIGNED IN MIAMI, FLORIDA AND HANDCRAFTED IN PERU.

Our styles are defined by WordsCount’s beliefs and values : Kindness, gratefulness, happiness, hope and spreading positivity.

WordsCount’s founder, Iliana Cogan and designer, Marianne Grobman have always been surrounded by luxurious and soft materials. Their Peruvian background influences their fabric selection, that’s why we use the finest and softest materials to give each design a unique feel.

Every piece of the collection has two positive messages, one on the outside and one on the inside. The intention behind it is that we empower others with something positive on the outside and we keep ourselves motivated with the message on the inside.

As part of the design process we carefully select winner quotes from the bullying prevention workshops we donate in Peru and they become the internal messages in our pieces. This is our signature design detail and the link that connects our mission, our giveback and our beliefs as a brand.

WE HAVE JOINED FORCES TO WORK AS A TEAM WITH OUR FACTORIES IN PERU. OUR PARTNERSHIPS ALLOW US TO WORK AND DESIGN EACH PIECE FROM SKETCH TO REALITY.

We are here to make a difference, that’s why we like to give back to the country that has given us the opportunity to make our dreams and hard work a reality.

OUR-STORY_-ABOUT-THE-FACTORY-PROCESS

THE FOUNDER: Iliana Cogan

Iliana Cogan and Alejandra Schatzky, co-founded WordsCount as a bullying prevention program. Their goal was to turn a dream of cultural kindness into a reality. They were passionate to educate people about their true inner goodness.

A FEW YEARS LATER, ILIANA REALIZED THAT SHE COULD CREATE AWARENESS AND HAVE MORE IMPACT WITH A CLOTHING LINE THAT EXPRESSED POSITIVE AND EMPOWERING MESSAGES.

Iliana Cogan, a psychologist with many years of expertise in the fashion and manufactuing industry, had a dream about students wearing empowering uniforms to school. The inspiring messages from the students that participated in the workshops influenced Iliana to create the clothing line.

Everytime you purchase a WordsCount product you empower yourself, inspire others, help us donate bullying prevention programs and spread kindness.

Since the beggining of the brand and with your help we have been able to donate programs and made an impact on 3,500 adults among them teachers and parents, and 10,000 students. Creating healthier and better environments.

ILI’S FAVORITES

Attitude of Gratitude_Grey_Action 1

JOYCEAttitude of Gratitude

$48

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ELSAKindness comes from the heart

$60

Star Shirt_Black_Silver_Detail 1

beaWish it, dream it, do it

$70

Hope Sweater_Black_Silver_Detail 1_image

AbbyHope

$90